Brand, judgment, and design

Reputation Matters isn’t a clever name. It’s a statement of fact.
This post explains the thinking behind our name, eye icon, colors, and typography, and how a serious name can still allow a bit of whimsy.
Reflections on how we define success, what truly motivates us, and how to build a life that feels meaningful, drawn from coaching sessions and personal turning points.

Reputation Matters isn’t a clever name. It’s a statement of fact.
This post explains the thinking behind our name, eye icon, colors, and typography, and how a serious name can still allow a bit of whimsy.