We use AI tools yet remain committed to client privacy.
As a supplement to my Privacy Notice, this Use of Artificial Intelligence Statement explains how I use artificial intelligence (AI) to provide our services to you.
I use AI tools while remaing commited to client privacy. By using this site, you consent to the practices described in this use of AI statement
Client information and AI.
My coaching, interview preparation, and strategic-communications work often involves confidential matters and personal conversations: layoffs, leadership failures, difficult workplace dynamics, and other circumstances clients have trusted me to handle with care.
When AI may be useful as a thinking or drafting tool in that work, I use generalized, non-identifying information — themes, dynamics, and broad factual context. I do not intentionally enter client names, employer names, exact job titles, identifying documents, or other details that would reasonably point to a particular person or organization without the client’s express permission.
De-identification reduces privacy risk; it does not make that risk disappear. In some circumstances, the combination of enough individual details could make a person or organization identifiable even without a name. I take deliberate precautions to avoid that outcome, but it isn’t bulletproof, and I’d rather disclose that limitation upfront than promise certainty no responsible adviser can guarantee.
AI is never a substitute for my judgment, discretion, or responsibility to the client. I use it, when appropriate, to help examine an issue in the abstract, test language, or consider communications options. I remain responsible for the advice, strategy, and final work product.
Clients who prefer that I not use AI in connection with their work may say so at any time. For matters involving especially sensitive information, we can address the appropriate boundaries directly as part of the engagement.
How I use AI in my work.
I use artificial intelligence as a research, drafting, and editorial-development tool — just as I source materials, professional conversations, and trusted human reviewers.
AI helps me organize complex information, test interpretations, identify questions worth pursuing and questions that require verification, develop visual and written concepts, and refine early drafts. I sometimes ask it to propose specific language, alternative structures, or ways to explain a complicated issue plainly, which I then line-edit, revise, and adapt through my own lived experience, professional judgment, and observations of the facts.
The result is not automated content. It is original work developed through an iterative process: AI may help me find a clearer way into an idea, but I decide what the idea means, what is worth saying, what evidence supports it, and how it should be communicated.
AI does not make final judgments for Reputation Matters, nor does it replace the expertise of attorneys, engineers, reserve specialists, accountants, insurance professionals, property managers, lenders, or other qualified advisers.
When original content relies on third-party facts — including laws, regulations, survey findings, industry data, lender requirements, or competitor claims — I seek primary sources where available and apply an additional fact-checking process before treating those claims as established. I distinguish between documented facts, informed interpretation, and my own professional judgment.
Where useful, I identify and link the sources that support the facts and conclusions I rely on. I name sources directly and include footnotes or citations when the subject calls for them.
AI can help make the work clearer and more efficient. It cannot substitute for accountability. That remains my duty, one I take seriously.
Billing, scheduling, and client records.
I do not intentionally enter client billing, scheduling, or recordkeeping information into general-purpose AI tools.
Like many professional-service providers, I use third-party platforms for functions such as accounting, scheduling, and client management. Some may incorporate AI-related features within their products.
Client information handled through those systems is subject to the security and privacy practices of those providers, as well as the care I take in selecting and using them. I review those practices periodically and use only the information reasonably necessary to provide my services.
For more information, review our Privacy Policy.
Changes to this notice.
We may update this Use of Artificial Intelligence (AI) statement from time to time. Any changes will be posted on this page with the corresponding date.
Feedback and contact.
We welcome your feedback. If you have questions regarding our use of artificial intelligence (AI) statement, this notice, or any services or content we provide, please contact us:
Reputation Matters LLC
30 Bell Drive
Highland, NY 12528
Tel: +1-201-357-0344