Strategic Communications
Strategic counsel and execution to align your voice, your vision, and your results.
Most strategic communications fail because they don’t change what people think, feel, or do. Leaders announce strategies. Brands launch campaigns. Teams share updates. But too often, nothing actually shifts.
Stories don’t land. Trust doesn’t build. And the momentum you need never materializes.
Clear, credible communications are more than branding or storytelling. They are how high-performing organizations influence outcomes, steer people through transformative change, move forward, and build real momentum.
I’ve helped dozens of leaders lead people through conversations.
Unlike broadcasting—a gentler way to describe edicts—two-way conversations help leaders sharpen their strategies, focus their messages, and spur the behavioral changes on which their futures depend—especially when the stakes are high and time is tight.
I know how hard it is to align diverse teams—and how strategic communication makes it possible
At one global corporation, I was tasked with helping thousands of employees—and hundreds of business units presidents—shift from siloed thinking to a unified, enterprise-first mindset.
The challenge wasn’t explaining the strategy. It was making people believe it, see themselves in it, and act differently because of it.
Instead of relying on mandates or messaging alone, we created “Connect Day”—a global, one-day annual event designed to spark real engagement.
Employees embraced the change before leadership did. Within three years, participation topped 75% worldwide, and once-reluctant business leaders embraced the format—creating a strategic communications platform that many began to claim as their own. We didn’t mind. In fact, we encouraged it.
Our job was to catalyze change, not collect credit. And by that measure, appropriation wasn’t a problem—it was the sincerest form of flattery.
When communication works, leadership works.
And when leadership works, change doesn’t just happen—it compounds geometrically.
We begin by listening—carefully and strategically. That means surfacing risks, clarifying goals, and understanding how your message fits the business reality, not just the brand story.
We translate strategies into messages that resonate. Stories that move employees, investors, customers, and partners to think differently, believe deeply, and act decisively.
We help you execute across leadership moments, campaigns, and change initiatives—adjusting language as needed to sustain trust and impact as conditions evolve.
Strategic communication isn’t a one-time task—it’s a leadership tool that builds trust, drives action, and compounds over time.
We clarify what’s at stake: the goals, risks, audiences, and stakeholder tensions that shape what your communication must solve.
We shape clear, actionable messages—rooted in strategy but designed for the real world. The focus is on alignment, resonance, and traction.
We support delivery across channels, monitor early signals, and adjust messaging to maintain momentum—even when plans shift or urgency spikes.
A clear plan builds credibility—and the confidence to lead through change.
Craft a unifying story that connects strategy to action across audiences and channels.
Help leaders speak credibly, consistently, and powerfully in high-stakes moments.
Build emotional connection and alignment during periods of change, growth, or uncertainty.
Tailor narratives for employees, leaders, partners, vendors, investors, and other critical influencers—so every message meets people where they are.
Drive understanding, ownership, and action around new strategies, priorities, and culture shifts.
Shape updates, narratives, and positioning to build credibility with those whose trust matters most.
Equip managers, teams, and departments to reinforce strategies consistently at every level.
Review, align, and strengthen messaging across channels—including automated, transactional, and often-overlooked communications that shape perception.
Gather real-time insights, track meaningful outcomes, and refine messaging to improve results—not just activity.
Prepare for, respond to, and recover from reputational threats—with clarity, speed, and minimal disruption.
Prioritize, align, and guide stakeholders toward the shifts that matter most—building clarity, momentum, and lasting engagement across the organization.
Safeguard and strengthen your organization’s reputation, leadership credibility, and brand equity—with strategic focus, empathy, and execution discipline.
Strategic communication demands leadership, not just messaging. If you’re ready to lead with clarity and credibility, let’s talk.
Every engagement is unique—just like every organization. We scope pricing based on your goals, complexity, timeline, and resource needs. Some clients require targeted support for a specific initiative. Others need enterprise-level leadership alignment. We’ll tailor an approach that fits your priorities and realities.
Yes. Most strategic communication engagements are billed either as project-based assignments with defined scopes, or structured as retainer partnerships if ongoing support is needed. We’ll recommend the best model for your goals and budget.
The hourly fee for strategic consulting starts at $250 and increases accordingly, depending on complexity, urgency, and seniority. Support services, research, and production work may be billed separately based on the skills and specialization required.
Absolutely. Many clients begin with a limited-scope initiative—such as strategic message alignment, stakeholder mapping, or leadership visibility consulting—before expanding into longer-term strategic partnerships.
Accelerated timelines may require expedited service fees, based on availability, complexity, and business impact. We’ll outline options and tradeoffs transparently before proceeding.
Outplacement services are paid for by employers, usually when they eliminate jobs, to ease the transition of people who are displaced. Although these firms are capable of providing highly personalized support, they are rarely hired to offer that level of service to everyone affected. Many professionals who receive outplacement help need—or want—something more human, strategic, and customized.
That’s where we come in. Our work is personal. We develop your stories together, rehearse your delivery, and help you show up with substance and clarity.
Although the work we do often strengthens your résumé and social media profiles, that’s a bonus—not the primary goal.
If your goal is to encourage your target audiences to think, believe, and act differently, we can likely help you.
We support a wide range of initiatives, including leadership visibility, organizational storytelling, employee engagement campaigns, change communication strategies, stakeholder alignment, crisis messaging, and leadership communications training.
It starts with listening—deeply. We clarify your goals, audiences, risks, and strategic context. Then we shape messaging that reflects what you need people to believe, feel, and do. Finally, we support delivery and adjust as feedback comes in.
Strategic communication involves more than one-off announcements, promotions, or campaigns.
It is a dynamic, adaptive approach, one rooted in two-way dialogue—speaking, hearing, responding, hearing—that is designed to gain attention, build awareness, cultivate belief, and spur enduring action.
Said another way, strategic communications build and safeguard trust—not clicks or other passive engagement.
We focus on meaningful engagement: actions taken, narratives adopted, perceptions shifted—not just likes, clicks, or impressions. Metrics are vital to evaluating the effectiveness of the programs we develop and help you implement; however, they are customized to match the business objectives, audiences, and strategic intent behind every engagement.
Not at all. While we specialize in strategic, cultural, and organizational change—typically activities with high-stakes for firms and individuals—many of our clients are looking to build stronger leadership visibility, better internal clarity, or greater stakeholder trust—before a crisis happens.
Strategic communication isn’t just for emergencies. It’s how resilient organizations stay ahead. And prevent self-inflicted financial, operational, and reputational risk from occurring.
For larger engagements or institutional campaigns, we draw on a trusted, hand-selected network of specialists. This ensures you get the expertise, agility, and capacity needed—without unnecessary overhead. Unless and until you need it.
Don't see your question?
We're happy to talk through your specific concerns—no pressure, no obligation.
Clear communication isn’t a soft skill. It’s a strategic advantage.
When the message matters most—during change, challenge, or growth—how you communicate is just as important as what you decide.
Whether you’re aligning a team, launching a strategy, or restoring trust, we help leaders shape messaging that’s clear, credible, and designed to move people—not just inform them.
If you’re ready to stop broadcasting and start building conversations that create momentum…
Strengthen decision-making, resolve tensions, and safeguard what your community shares.
Build influence, visibility, and leadership credibility—inside your organization and beyond.
Break through roadblocks, uncover your strongest stories, and turn interviews into offers.
Reputation Matters helps professionals and organizations build trust, communicate clearly, and lead through change. We bring thoughtful guidance and real-world experience.
Our services—strategic communications, executive coaching, and board consulting—are tailored, not templated, designed to help you move forward with confidence, integrity, and purpose.
© 2025 Reputation Matters LLC. All rights reserved.
Original content and materials may not be reproduced or redistributed without written permission.
