Services
Our consultative process
Decide
Uncover and agree upon goals, outcomes, and impact that determine how you define success.
Plan
Articulate messages, target audiences, develop content, and set timelines to achieve objectives.
Execute
Build relationships, generate excitement, and tell stories to create passion and deliver results.
Refine
Measure results against objectives, refine content, and adjust tactics as needed to realize goals.
SERVICES
Components of strategic communications.
Communications Strategy and Programs
Clear goals are vital to measuring impact and gauging the success of strategic communications. Without them, good content does not necessarily equal good communication. The best, most polished content is meaningless if the people you’re trying to reach do not see or hear it – or worse, it’s confusing or inconsistent.
Social media and other electronic channels are ubiquitous today. That means communications must be deployed strategically, in multiple ways, each tailored to specific objectives and audience needs and expectations while also considering technology platform specifications.
Program Planning and
Delivery
High-impact communications require clear, compelling, and consistent messages that your audiences hear above the din. Personal stories and other narratives can often separate the signal from the noise.
Good content is channel-neutral: Some messages are best delivered in person, one on one. Others are suited for targeted or large groups. Change, whether behavioral or perceptual, takes time and repetition. Likewise, sequencing and frequency of individual communications tactics play a central role in effectiveness and impact.
Measurement and Effectiveness
Measuring against clearly articulated goals and objectives is vital for strategic communications.
Communicating takes effort. It takes time and money to create content, train leaders and spokespeople, produce events, and arrange and prepare for interviews. It can easily waste limited resources if desired changes don’t occur.
Training leaders and spokespeople, combined with strategic monitoring and measurement, allows you to get the best possible impact for your efforts in communications.
Executive Communications and Coaching
Professional success demands leadership and an ability to influence others, whether you’re a people manager or individual contributor. Though it comes more naturally to some people than others, leadership can be learned, taught and measured.
Conversations are one of the most powerful and effectives ways to lead. That’s because they require give and take, speaking and listening, intellectual and emotional intelligence.
Well-executed communications, supported by personal coaching, bring the myriad components of leadership together. They make your conversations more effective, ensuring your efforts deliver the intended results.
Professional Development Services
Knowing who you are and how you want to grow professionally lets you put your best foot forward. They make interviews less intimidating and help you navigate organizations more effectively.
An unbiased person can often help you set goals and plan your career in ways that managers and mentors cannot. With that in mind, career planning explores multiple options, considering the various ways to use the skills you have developed over the years.
Very few careers develop as straight lines, and many factors contribute to fulfillment.
Brand Development and Platform Management
Blogs, podcasts and other social media allow you to tell your stories, promote your ideas, and distinguish yourself from competitors without relying on the media and other traditional gatekeepers. Yet everyone else shares that same freedom without the protections that journalism’s rules of engagement afford.
As a result, managing a brand, whether corporate or personal, requires discipline and commitment. Deciding which platforms and tools to monitor and master – or not – is as crucial to safeguarding your reputation as what you say and the content you create.
CONTACT
Let us help you put your best foot forward.
