As a name, Reputation Matters reflects wordplay. Some may say it’s punny; others may groan.
Because the word matters is both a noun and a verb, the name can have two distinct meanings: first, as a topic or focus, as in “Reputation is our bread and butter,” and also as a simple, declarative statement, as in “Your reputation matters!”
Our brand dates to 2013, when Reputation Matters was a burgeoning blog, one communications professional’s experiment with an evolving channel and his online portfolio. The inaugural post mused on the matter while making a case for “Why reputations matter” (you may need to scroll to the bottom of the page).
“A brand is a promise,” said Muhtar Kent, former chairman and CEO of The Coca-Cola Company. “A good brand is a promise kept.”
Reputation Matters helps professionals and organizations build trust, communicate clearly, and lead through change. We bring thoughtful guidance and real-world experience.
Our services—strategic communications, executive coaching, and board consulting—are tailored, not templated, designed to help you move forward with confidence, integrity, and purpose.
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